A name as straightforward as ‘Penguin Pottery Supplies’ calls for thoughtful refinement to ensure the final logo goes beyond the obvious imagery of a penguin or a pot. While the unselected variations function well as standalone marks, they lacked the wit and abstraction that defines the final design.
A name as straightforward as ‘Penguin Pottery Supplies’ calls for thoughtful refinement to ensure the final logo goes beyond the obvious imagery of a penguin or a pot. While the unselected variations function well as standalone marks, they lacked the wit and abstraction that define the final design.
