A name as straightforward as ‘Penguin Pottery Supplies’ calls for thoughtful refinement to ensure the final logo goes beyond the obvious imagery of a penguin or a pot. While the unselected variations function well as standalone marks, they lacked the wit and abstraction that defines the final design.
Penguin Pottery Supplies focuses on high-quality, sustainable ingredients in their products, straying away from toxic chemicals that might potentially harm the environment. All of their merchandising and ceramic products should carry the same sense of simplicity and cleanliness.
