I had the privilege of working with the founders of Wandering Gifts, a souvenir distribution company, from its inception. With no established brand or mission statement to guide my designs, I collaborated with them to define their identity and craft a tone that resonated with their new audience.
The owners favored a simple moose track wordmark, as it perfectly captured the “wandering” spirit of their brand—like a moose leaving its tracks across the logo. I refined my sketch in Illustrator, developing a typeface to bring the concept to life.
