The goal of this branding project was to develop a label and logo for a Portland microbrewery that felt refined and mature, while also incorporating the slightest touch of humor. Embracing religious irony, I designed a dark, gilded aesthetic that combined moody colors with clever, tongue-in-cheek religious references, creating a brand that is both sophisticated and irreverent.
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The emblems needed just the right amount of embellishment to convey divinity without compromising scalability. Striking this balance was crucial to maintaining a clean, versatile design. Additionally, the client preferred a more refined approach to humor, steering away from a literal “hole-y ghost” concept in favor of subtle, dry text-based wit.
In post-production, yellow elements in mockup would be covered with gold foil for an angelic sheen.