The goal of this branding project was to develop a label and logo for a Portland microbrewery that felt refined and mature, while also incorporating the slightest touch of humor. Embracing religious irony, I designed a dark, gilded aesthetic that combined moody colors with clever, tongue-in-cheek religious references, creating a brand that is both sophisticated and irreverent.
PRODUCT EXTENSIONS
To distinguish its beer varieties, the brand expands on the theme of ‘biblically accurate angels,’ featuring Seraphim, Ophanim, and Cherubim. Each angel type references its mythological role, paired with a corresponding unique flavor profile for the beer. There are plenty of angel varieties to draw from, leaving space for the company to expand its product line in the future.
In post-production, yellow elements in mockup would be covered with gold foil for an angelic sheen.
Unselected variants
The emblems needed just the right amount of embellishment to convey divinity without compromising scalability. Striking this balance was crucial to maintaining a clean, versatile design. Additionally, the client preferred a more refined approach to humor, steering away from a literal “hole-y ghost” concept in favor of subtle, dry text-based wit.
