Camera Filters
One of my distributor's signature products was a line of children’s cameras designed for young tourists visiting Alaska. While similar cameras existed before, none were tailored specifically to the Alaskan experience. To make them truly unique and memorable, I hand-illustrated over 20 custom filters, along with welcome, goodbye, and home screens.
Thumbnail Brainstorm
Final Illustrations
Working with suppliers
Since the final designs were mass-produced overseas, I collaborated closely with foreign production companies to ensure my files met their internal specifications.
Hat color study: working with supplier swatches helps us determine which palette may be most profitable
Magnets
Selling over 150 magnets in a single summer, I discovered through customer interviews that travelers preferred small, non-scratching rubber magnets. Including 'Homer, Alaska,' rather than generic state memorabilia, made them more appealing as souvenirs.
Parody T-SHIrts
One of my best-selling designs, the ‘Kill 'Em All’ parody t-shirt, sold hundreds in a single summer season. Created for sale in Homer, Alaska, the 'Halibut Capital of the World,' it reimagines Metallica’s iconic album cover with fishermen using fish bonkers.
Inspiration
Illustration
Mockup
Production
Sales
Inspired by Metallica’s cult following, the head of the company proposed another parody shirt for a different demographic. The Taylor Swift 'Eras Tour' parody shirt design is set to hit shelves in summer 2025.
Sketch
Lineart
Mockup
Ordering
Increasing Foot Traffic
I led a storefront re-design following strict client specifications that led to an increase in foot traffic of 120%, creating a substantial jump in the seasonal profit margin.
Before
Redesign Mockup
