Wordmark
Logomark
Lettermark
The company’s previous branding lacked versatility and scalability across different mediums. Since assets would appear on both print and digital mediums, it was essential that they remained clear and legible in multiple formats.
LABEL DESIGN
Different candle collections required uniquely styled labels that met specific target audience desires. Though each collection has a distinct visual aesthetic, there remains a sense of elegance and unity that supports the company's mission of high-quality goods.
WEBSITE STOREFRONT
In addition to candle designs, I created a new online storefront for the company. They had previously sold their products on Etsy. The dedicated website allowed them to present their high-quality goods in a cleaner and more professional setting.
UTILITY FILES
Some of the most important aspects of successfully implemented design involve the behind-the-scenes materials that normal customers don't see. This includes B2B sales catalogs, invoices, business cards, warning stickers, candle safety sheets, and more. Each piece supports the company’s organization and workflow, strengthening productivity and profit.
A lack of internal design assets had limited the company’s efficiency. During candle creation, the owner recorded notes on scraps of paper and even paper towels, which were often lost or discarded. By designing a dedicated notes sheet for each candle, the process is now more organized and efficient.
Unorganized Note-Taking
Design Focusing on Efficiency
Organized Note-Taking
Warning labels needed to comply with legal safety requirements, including burn instructions, product size, scent, and brand details such as the website and the Made in Alaska symbol.
Design
Production
Practice
ILLUSTRATION
Some labels required illustrative work to capture the whimsical, carefree spirit of each season. I collaborated closely with the owner, refining the direction and tone through multiple revisions.
Provided Inspiration
Layout Mockup
Final Illustration
Final Product
PRODUCT PHOTOGRAPHY
Served as product photographer, staging, capturing, and editing candle shots for the website, online store, social media, and printed materials.
SOCIAL MEDIA MANAGMENT
As their social media presence was previously non-existent, I developed and managed the company’s account, keeping the grid current with seasonal collections and launches. The images below highlight their Halloween feed, emphasizing moody photography and darker tones.
Before
After
- Increased Profile Picture Legibility
- Specific, Bulleted Bio
- Adjusted Direct Website Link
- Focus on increasing reach with short-form video
- Cohesive Seasonal Post Aesthetic
- Removal of Outdated Information
- Updated Brand Copy/Tone
